Hello everyone!
We’re here to introduce our 3-Part series on the different levels of marketing. We are a PR company, but that just means we have to include marketing. There are a lot of ways to promote products and brands, and it can get a bit confusing which ones are the best methods for your organization. Unless you’ve gone to school for specifically marketing, its hard to determine which of the various options would benefit you. So we’re here to break it down for you!
Here we will be talking about the 3 different forms of basic marketing. Below-The-Line (BTL), Above-The-Line (ATL), and Through-The-Line (TTL). In Prologue, we mainly deal with BTL marketing and so we’ll start there.
Tune in bi-weekly and don’t miss out!